Privacy Policy

Calux
Website: [https://caluxfilters.com](https://caluxfilters.com)
Effective Date: 14 October 2026

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> Disclaimer: This template is for B2B website / Google Ads & GDPR compliance reference. It is not a substitute for professional legal advice. If you have high-volume EU customer data, consult a local data protection lawyer.

1. Who We Are

Calux is the data controller for your personal data collected via this website.
Our business provides water filtration products, filter cartridges, shower filters and related water treatment solutions for B2B global clients.

Contact for privacy enquiries:
Email: [fill your business email]
Company address: [fill your company address]

2. What Personal Data We Collect

We collect personal information you voluntarily submit through our contact/quotation form:

– Full name
– Company name
– Email address
– Phone number
– Country/region
– Message content (product inquiry, quotation request)

Automatically collected technical data when you browse our site:

– IP address
– Browser type, device type
– Pages visited, time spent, referral source
– General website usage statistics

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> We do not collect sensitive personal data (health, race, religion, payment card data) through this website.

3. How We Use Your Personal Data

We use your information for these purposes:

1. To reply to your inquiry, prepare product quotations, and communicate about water filter orders and technical support.
2. To conduct website analytics, understand visitor behavior, and improve our site and product content (via Google Analytics).
3. To send marketing emails/catalogues only if you explicitly opt in.
4. To protect website security, prevent spam and fraud.
5. To comply with applicable legal requirements.

GDPR Legal Basis for Processing

– Contract / Pre-contract steps (Art.6(1)(b)) : When you submit a quote request; processing is needed to respond to your request.
– Consent (Art.6(1)(a)) : For marketing emails and non‑essential tracking cookies.
– Legitimate interest (Art.6(1)(f)): Website security, performance analytics and anti-spam protection.

4. Sharing Your Personal Data

We will not sell your personal data to third parties. We may share data only with trusted service providers who assist our business:

– Website hosting provider
– Google (Google Analytics, Google Ads, for website analytics and advertising, governed by Google’s privacy terms)
– Email service providers to deliver replies
– IT/security vendors for website maintenance

All processors are contractually required to protect your personal data.

5. Data Retention

– Inquiry contact data: We keep your inquiry information for **2 years** after our last communication, unless you request earlier deletion.
– Analytics data: Google stores analytics data according to Google’s retention settings.
– When your data is no longer needed, we securely delete or anonymize it.

6. Your Rights (GDPR / EEA & UK Visitors)

You have the right to:

1. Request access to the personal data we hold about you.
2. Request correction of inaccurate personal data.
3. Request deletion (“right to be forgotten”) of your personal data.
4. Restrict or object to data processing for marketing or analytics.
5. Data portability, to receive your submitted information in a readable format.
6. Withdraw consent at any time (this does not affect processing done before withdrawal).

To exercise these rights, send an email to our privacy contact address above. We will respond within the legal required timeframe.
You also have the right to lodge a complaint with your local data protection authority.

7. Cookies

Cookie information is covered in our separate **Cookie Policy** available at `https://caluxfilters.com/cookie-policy`.
Our website uses Google Consent Mode v2; non‑essential tracking cookies only activate after your consent.

8. International Data Transfer

Your personal data may be transferred and processed outside the EEA / UK (including United States). We rely on standard contractual clauses approved by the European Commission to protect data transferred overseas.

9. Website Security

We implement reasonable technical and organisational measures to protect your personal data. However, no internet transmission or online storage method can be guaranteed 100% secure.

10. Links to Third-Party Websites

Our website may contain links to external sites. This Privacy Policy does not apply to third-party websites. We are not responsible for their privacy practices.

11. Children’s Privacy

Our website is for B2B commercial visitors. We do not knowingly collect data from children under 16 years old.

12. Updates to this Policy

We may revise this Privacy Policy from time to time. Changes will be published on this page with an updated effective date. Continued website use after updates means you accept the revised policy.

13. Contact

For privacy questions, data requests, or concerns, please contact us at:
Email: [your business email]
Calux